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Ladies' Day

January 1st, 2002

The Ladies' Day fare was one of many McGinnis-era efforts to drum up more passenger business. A special Ladies' Day ticket provided a round trip to New York City and back for only the normal one-way coach fare. The Ladies' Day fare was only valid on certain days and was, of course, only available to women. The New Haven Railroad's intent was to encourage women to use the train to take regular shopping trips to New York City. All items from the collection of Marc Frattasio.

First Ladies Day Fare FolderThe Ladies' Day fare was initiated on December 1st 1954. At first, the special round trip at a one-way fare was only available on Wednesday, which was called "Ladies' Day". The special Ladies' Day tickets were honored on all trains except for the Merchants Limited and return trips had to be completed by midnight on Wednesday. This Ladies' Day folder was issued during January 1956.

By mid 1956, the New Haven was running a special shopping trip train on Wednesdays called the Distaff.  The Distaff departed New Haven Union Station at 7:58 a.m., arriving at New York's Grand Central Terminal at 9:59. As before, the special Ladies' Day tickets were honored on all trains running to New York City except for the Merchants Limited. This Ladies' Day folder was issued during October 1956.Ladies Day Folder from October 1956

Ladies Day Folder InteriorHere is the interior of a Ladies' Day folder issued in July 1958. The folder's interior presents sample fares and the schedule for the Distaff.

The Ladies' Day promotion proved to be very successful In later years, the New Haven extended the Ladies' Day fare to cover trains operating on Tuesday, Wednesday, and Thursday. This Ladies' Day folder was issued during December 1959.1959 Ladies Day Folder


December 2001: New Haven R.R. Locks

November 2001: The Streamlined Coaches

October 2001: The Comet

September 2001: Seashore Tours

August 2001: John Held, Jr. and the New Haven R.R.

July 2001: The East Wind

June 2001: The Rail-Auto Travel Plan

May 2001: Advertising Stickers

April 2001: Dietz Hand Lanterns

February 2001: Right of Way Signs

January 2001: Signal Lamps

December 2000: TDI Commuter Schedules

November 2000: To Florida on the New Haven Railroad!

October 2000: Local Schedules

September 2000: Train Service Cancellation Posters

August 2000: The New Haven Railroad Rail Charge Card

July 2000: Beverage Service!

June 2000: The Boat Race Trains

May 2000: Timetable Change Posters

April 2000: New Haven Railroad Station Signs

March 2000: The Key to New England

February 2000: Route 128 Station

January 2000: New Haven Railroad Cigarette Lighters

December 1999: The Dan'l Webster

November 1999: Postwar Travel Posters

October 1999: Modern Dining Car China

September 1999: New Haven Railroad Dining Car Service Pins

August 1999: New Haven Railroad Lapel Pins

July 1999: The 1939 New York World's Fair -- 60th Anniversary

June 1999: On-Train Ashtrays

April 1999: Matchbooks

March 1999: Pilgrim Tours

February 1999: Special Trains of the 1950s and 1960s

January 1999: Ticket Envelopes

December 1998: Holiday Advertising Material

November 1998: New York City Travel Advertising Material

October 1998: Boston Travel Advertising Material

September 1998: The Hurricane of 1938 -- 60th Anniversary

July 1998: The New Haven Goes Back to Cape Cod

June 1998: The 1964/1965 New York World's Fair

May 1998: Official Gifts of the McGinnis Era

April 1998: System Timetables

March 1998: Pre-War Advertising Brochures

February 1998: New Haven Railroad Freight Service Advertising from the 1950s and 1960s

January 1998: The Snow Trains

December 1997: Hotel Montclair Advertisement ca. 1939

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