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THE IMAGE PAGE


The 'image page' is where we put a changing variety of New Haven Railroad photographs and advertising material for you to enjoy. Be sure to check back here often because we plan to refresh these images on a regular basis.


Cost Saving Fare Promotions

March 1st, 2002

The New Haven was a very heavily passenger oriented railroad up until the end of its corporate existence as a result of the Penn Central takeover effective January 1st 1969.  The New Haven was always trying to drum up more passenger business and frequently experimented with all kinds of cut-rate fares over the years. All items from the collection of Marc Frattasio.

Passenger Fares SlashedThe New Haven was desperate for revenue during the Great Depression years. Operating under the concept that half a loaf was better than none at all, the New Haven cut its coach fares by about 40% to only 2 cents per mile during the 1930s.  This coach fare reduction folder dates from about 1936.

New Haven passengers could save even more money during the late 1930s by buying in advance of travel, round-trip coach tickets that could be used anytime within 60 days of   purchase. The money-saving advance ticket purchase option was intended to help improve the railroad's cash flow situation and assist with passenger traffic planning. This folder dates from 1939.Save on 60 Day Round Trip Coach Tickets

2 Cents Per MileThis small folder from March 1940 plugged the New Haven's special 2 cent per mile coach fares.  Small advertising folders such as this example were called "drops" because they were dropped on the seats of outbound trains so that passengers would pick them up and read them.

In 1959 the New Haven cut most round trip fares by 10%. This was one of several last-ditch efforts to help raise additional passenger revenue in an attempt to keep the railroad from sliding into a second bankruptcy. Unfortunately, the new Connecticut Turnpike proved to be a far more powerful inducement to passengers than fare cuts and the number of passengers carried over the railroad dropped precipitously through the late 1950s.Save 10%

55 Cent Return Trip FareThe New Haven's last big effort to drum up more passenger revenue before the railroad went bankrupt again in 1961 was the special 2 day round trip fare.  Basically, you paid the normal one-way fare plus 55 cents to get a round trip ticket to any location on the railroad. The only catch was that you had to travel at least 25 miles beyond your starting point and you had to make your return trip within two days of your departure.

PAST IMAGE PAGES

February 2002: Odds and Ends #1

January 2002: Ladies' Day

December 2001: New Haven R.R. Locks

November 2001: The Streamlined Coaches

October 2001: The Comet

September 2001: Seashore Tours

August 2001: John Held, Jr. and the New Haven R.R.

July 2001: The East Wind

June 2001: The Rail-Auto Travel Plan

May 2001: Advertising Stickers

April 2001: Dietz Hand Lanterns

February 2001: Right of Way Signs

January 2001: Signal Lamps

December 2000: TDI Commuter Schedules

November 2000: To Florida on the New Haven Railroad!

October 2000: Local Schedules

September 2000: Train Service Cancellation Posters

August 2000: The New Haven Railroad Rail Charge Card

July 2000: Beverage Service!

June 2000: The Boat Race Trains

May 2000: Timetable Change Posters

April 2000: New Haven Railroad Station Signs

March 2000: The Key to New England

February 2000: Route 128 Station

January 2000: New Haven Railroad Cigarette Lighters

December 1999: The Dan'l Webster

November 1999: Postwar Travel Posters

October 1999: Modern Dining Car China

September 1999: New Haven Railroad Dining Car Service Pins

August 1999: New Haven Railroad Lapel Pins

July 1999: The 1939 New York World's Fair -- 60th Anniversary

June 1999: On-Train Ashtrays

April 1999: Matchbooks

March 1999: Pilgrim Tours

February 1999: Special Trains of the 1950s and 1960s

January 1999: Ticket Envelopes

December 1998: Holiday Advertising Material

November 1998: New York City Travel Advertising Material

October 1998: Boston Travel Advertising Material

September 1998: The Hurricane of 1938 -- 60th Anniversary

July 1998: The New Haven Goes Back to Cape Cod

June 1998: The 1964/1965 New York World's Fair

May 1998: Official Gifts of the McGinnis Era

April 1998: System Timetables

March 1998: Pre-War Advertising Brochures

February 1998: New Haven Railroad Freight Service Advertising from the 1950s and 1960s

January 1998: The Snow Trains

December 1997: Hotel Montclair Advertisement ca. 1939


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