1935 Logo

THE IMAGE PAGE


The 'image page' is where we put a changing variety of New Haven Railroad photographs and advertising material for you to enjoy. Be sure to check back here often because we plan to refresh these images on a regular basis.


Menu Covers Of The 1950s Era

March 1st, 2004

Prior to the late 1940s the New Haven Railroad had no standard format for Dining Car Department menus. However, around 1949 the railroad decided to adopt a standard 8" x 11" magazine-style format for most menus. These menus were supplied to the railroad on a monthly basis by Transportation Displays Incorporated (TDI), the famous commuter timetable people. The menus were financed entirely through paid advertising collected by TDI. In this "image page" we'll take a look at the standard Dining Car Department menu cover designs used throughout the 1950s decade. All menus from the collection of Marc Frattasio.

1950 Menu Cover This menu, from 1950, demonstrates the standard cover format used on the New Haven throughout the early 1950s. Typically, the front and back covers of menus from this era featured full-page non-railroad related advertisements. Typically, the advertisement on the front cover was for Shawmut Bank while the advertisement on the back cover was for Ballentine ale or some other kind of alcoholic beverage.
The cover on this New Haven Railroad menu from 1952 employed the same basic format as the menu from 1950 shown above. However, note that the railroad identification on the "banner" or "masthead" of this cover is substantially different. Variety was added throughout the early 1950s by altering the advertising graphics and the text and typeface at the top of the cover. 1952 Menu Cover
Early 1955 Menu Cover The New Haven's menus evolved into travel guides during the early 1950s. Inserted into the pages of the menu along with the food and beverage selections and paid advertisements were suggestions for things to do and see in Boston, New York City, and elsewhere along the railroad's service territory. This New Haven menu from June 1955 demonstrates the standard "banner" or "masthead" design used on menu covers in the months leading up to the introduction of the McGinnis administration's revolutionary NH logo and colors.
In July 1955 the McGinnis administration's revolutionary NH logo and red-orange, black, and white colors were applied to dining car and grill car menus for the first time. This particular design format, with the NH logo centered, was employed on menu covers through the end of 1956. McGinnis Menu
1956 Menu Cover In late 1956 another new image Dining Car Department menu cover design format was introduced. In this case, the NH logo was moved all the way to the left. Note also that the hue of the NH logo was altered in this era, taking on a rosy rather than orange tint.
New Haven menu covers changed dramatically during 1958. This time, the paid advertising was relegated to the back cover and interior pages. The front covers featured black and white "scratchboard" drawings of typical New England scenes on a gold background. This style of menu cover remained in use on the New Haven through the early 1960s. Late 1950s Menu Cover

PAST IMAGE PAGES

February 2004: Fun On The Train

January 2004: Travel Folders #7

December 2003: Travel Folders #6

November 2003: Travel Folders #5

October 2003: Travel Folders #4

September 2003: Travel Folders #3

August 2003: Travel Folders #2

July 2003: Travel Folders #1

June 2003: The Berkshire Line

May 2003: Small Rectangular Travel Folders

April 2003: Football Trains

March 2003: Children's Dining Car Menus

February 2003: Sleeping Car Service

January 2003: Odds and Ends #6

December 2002: Old Saybrook China

November 2002: Platinum Blue China

October 2002: Grill Car China

September 2002: Diesel Builder's Plates

August 2002: Odds and Ends #5

July 2002: Odds and Ends #4

June 2002: Odds and Ends #3

May 2002: Odds and Ends #2

April 2002: New Haven R.R. Travel Bags

March 2002: Cost Saving Fare Promotions

February 2002: Odds and Ends #1

January 2002: Ladies' Day

December 2001: New Haven R.R. Locks

November 2001: The Streamlined Coaches

October 2001: The Comet

September 2001: Seashore Tours

August 2001: John Held, Jr. and the New Haven R.R.

July 2001: The East Wind

June 2001: The Rail-Auto Travel Plan

May 2001: Advertising Stickers

April 2001: Dietz Hand Lanterns

February 2001: Right of Way Signs

January 2001: Signal Lamps

December 2000: TDI Commuter Schedules

November 2000: To Florida on the New Haven Railroad!

October 2000: Local Schedules

September 2000: Train Service Cancellation Posters

August 2000: The New Haven Railroad Rail Charge Card

July 2000: Beverage Service!

June 2000: The Boat Race Trains

May 2000: Timetable Change Posters

April 2000: New Haven Railroad Station Signs

March 2000: The Key to New England

February 2000: Route 128 Station

January 2000: New Haven Railroad Cigarette Lighters

December 1999: The Dan'l Webster

November 1999: Postwar Travel Posters

October 1999: Modern Dining Car China

September 1999: New Haven Railroad Dining Car Service Pins

August 1999: New Haven Railroad Lapel Pins

July 1999: The 1939 New York World's Fair -- 60th Anniversary

June 1999: On-Train Ashtrays

April 1999: Matchbooks

March 1999: Pilgrim Tours

February 1999: Special Trains of the 1950s and 1960s

January 1999: Ticket Envelopes

December 1998: Holiday Advertising Material

November 1998: New York City Travel Advertising Material

October 1998: Boston Travel Advertising Material

September 1998: The Hurricane of 1938 -- 60th Anniversary

July 1998: The New Haven Goes Back to Cape Cod

June 1998: The 1964/1965 New York World's Fair

May 1998: Official Gifts of the McGinnis Era

April 1998: System Timetables

March 1998: Pre-War Advertising Brochures

February 1998: New Haven Railroad Freight Service Advertising from the 1950s and 1960s

January 1998: The Snow Trains

December 1997: Hotel Montclair Advertisement ca. 1939


The NHRHTA web site is 2004 the New Haven Railroad Historical and Technical Association, Inc.
Do you have comments about our web site? Contact the NHRHTA webmaster.
For other NHRHTA questions, check our NHRHTA contacts page.