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THE IMAGE PAGE


The 'image page' is where we put a changing variety of New Haven Railroad photographs and advertising material for you to enjoy. Be sure to check back here often because we plan to refresh these images on a regular basis.


Menu Covers Of The 1960s Era

April 1st, 2004

Despite bankruptcy and huge financial losses on its passenger trains, the New Haven continued to offer a high standard of service on its diners and grill cars throughout its final decade. During the 1960s the New Haven Railroad Dining Car Department continued to employ the 8" x 11" magazine-style format of the 1950s era for most menus. These menus were supplied to the railroad on a monthly basis by Transportation Displays Incorporated (TDI), the famous commuter timetable people. These menus were financed entirely through paid advertising collected by TDI. In this "image page" we'll take a look at the standard Dining Car Department menu cover designs used during the 1960s. All menus from the collection of Marc Frattasio.

1961 Menu Cover At the beginning of the 1960s decade New Haven Railroad Dining Car Department menus used the same gold-tone cover design with black and white "scratchboard" artwork introduced during the late 1950s. This menu from June 1961 features an illustration of the famous "Swanboats" of Boston's Public Garden.
Menus from the early to mid 1960s often featured a New Haven Railroad advertisement on the back. Menus from the 1950s typically had beer advertisements on the back cover instead. In this case, the back cover of the menu shown above features an advertisement for the New Haven Railroad's summertime passenger service between New York City and Cape Cod. 1961 Menu Back Cover
1963 Menu Cover In 1962 or 1963 the New Haven introduced a new cover design for its menus. The new design featured a cover sized black & white photograph or photo-montage printed with a color filter. This example, from March 1963, was used on trains operated between Boston and Washington DC via the Hell Gate Bridge and New York's Penn Station. The cover photo in this case is an aerial view of New York City at night which was printed with a brownish filter.
In 1964 and 1965 the New Haven experienced a slight up tick in passengers carried between Boston and New York City on account of the New York World's Fair. Some New Haven menus from those years featured cover artwork depicting a family walking down a station platform past a passenger car, as seen on this example from the Patriot issued during November 1964. This same artwork was also used on Cape Cod passenger train schedules and other advertising in 1964 and 1965. November 1964 Menu Cover
June 1966 Menu Cover In 1965 the New Haven introduced yet another standard cover design for menus. This design featured the same full color artwork of an EMD FL-9 diesel-electric-electric locomotive employed on the covers of Form 200 passenger timetables from that period. This New Haven menu cover design would prove to be the last as it was used through the Penn Central takeover effective January 1st 1969. In fact, this menu cover design was used on ex-New Haven dining cars and grill cars for at least a month after the Penn Central takeover since examples exist that are dated January 1969!

Note, the Merchants Limited menu cover shown here is from June 1966.

Here's an unusual variation of the standard New Haven menu cover of the mid to late 1960s. By the simple expedient of substituting green for black on the FL-9 locomotive artwork a festive Christmas color effect was achieved for this December 1968 menu! December 1968 Menu Cover
December 1968 Menu Back Cover The back cover of the December 1968 menu features a religious Christmas greeting. No doubt such a thing would be a no-no on Amtrak in today's intolerant and politically correct social climate!

PAST IMAGE PAGES

March 2004: Menu Covers of the 1950s Era

February 2004: Fun On The Train

January 2004: Travel Folders #7

December 2003: Travel Folders #6

November 2003: Travel Folders #5

October 2003: Travel Folders #4

September 2003: Travel Folders #3

August 2003: Travel Folders #2

July 2003: Travel Folders #1

June 2003: The Berkshire Line

May 2003: Small Rectangular Travel Folders

April 2003: Football Trains

March 2003: Children's Dining Car Menus

February 2003: Sleeping Car Service

January 2003: Odds and Ends #6

December 2002: Old Saybrook China

November 2002: Platinum Blue China

October 2002: Grill Car China

September 2002: Diesel Builder's Plates

August 2002: Odds and Ends #5

July 2002: Odds and Ends #4

June 2002: Odds and Ends #3

May 2002: Odds and Ends #2

April 2002: New Haven R.R. Travel Bags

March 2002: Cost Saving Fare Promotions

February 2002: Odds and Ends #1

January 2002: Ladies' Day

December 2001: New Haven R.R. Locks

November 2001: The Streamlined Coaches

October 2001: The Comet

September 2001: Seashore Tours

August 2001: John Held, Jr. and the New Haven R.R.

July 2001: The East Wind

June 2001: The Rail-Auto Travel Plan

May 2001: Advertising Stickers

April 2001: Dietz Hand Lanterns

February 2001: Right of Way Signs

January 2001: Signal Lamps

December 2000: TDI Commuter Schedules

November 2000: To Florida on the New Haven Railroad!

October 2000: Local Schedules

September 2000: Train Service Cancellation Posters

August 2000: The New Haven Railroad Rail Charge Card

July 2000: Beverage Service!

June 2000: The Boat Race Trains

May 2000: Timetable Change Posters

April 2000: New Haven Railroad Station Signs

March 2000: The Key to New England

February 2000: Route 128 Station

January 2000: New Haven Railroad Cigarette Lighters

December 1999: The Dan'l Webster

November 1999: Postwar Travel Posters

October 1999: Modern Dining Car China

September 1999: New Haven Railroad Dining Car Service Pins

August 1999: New Haven Railroad Lapel Pins

July 1999: The 1939 New York World's Fair -- 60th Anniversary

June 1999: On-Train Ashtrays

April 1999: Matchbooks

March 1999: Pilgrim Tours

February 1999: Special Trains of the 1950s and 1960s

January 1999: Ticket Envelopes

December 1998: Holiday Advertising Material

November 1998: New York City Travel Advertising Material

October 1998: Boston Travel Advertising Material

September 1998: The Hurricane of 1938 -- 60th Anniversary

July 1998: The New Haven Goes Back to Cape Cod

June 1998: The 1964/1965 New York World's Fair

May 1998: Official Gifts of the McGinnis Era

April 1998: System Timetables

March 1998: Pre-War Advertising Brochures

February 1998: New Haven Railroad Freight Service Advertising from the 1950s and 1960s

January 1998: The Snow Trains

December 1997: Hotel Montclair Advertisement ca. 1939


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