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Parlor Car Fares Reduced Mail-Out

May 1st, 2008

Not long after the New Haven went bankrupt for the second time in July 1961, the railroad's trustees attempted to increase passenger traffic (and revenues) by reducing parlor car fares. The reduced fares were heavily advertised using posters, magazines, newspapers, etc. Advertisements were also mailed out to households and businesses. This example of a NHRR parlor car fare reduction advertising mail-out is from the collection of Marc Frattasio.

Cover Here's the front of the parlor car fare reduction mail-out. The mailing address and stamp would be applied here. This mail-out was intended to be mailed to locations around New York City but was later distributed in the Boston area. Note that the original New York City return address has been over-printed.
When the mail-out is unfolded, this is the advertisement you find inside. The unfolded dimensions of this tri-fold mail-out are 6 inches by 8 1/2 inches. Identical advertising copy was found on posters, magazine advertisements, and on the backs of dining car department menus. Inside
Back Here's the back side of the folded advertising mail-out. Typically, mail-outs such as these were secured for mailing using a small circular piece of adhesive paper centered on the lower edge.

PAST IMAGE PAGES

April 2008: 30 Hours to Summer Folder

March 2008: 1935 New York Excursions Folder

February 2008: Berkshire Line Folder

January 2008: Passenger Car Monogram Plates

December 2007: Dining Car Service Stand-Up Advertisements

November 2007: Passenger Traffic Training Course Textbook

October 2007: Porcelain Enamel Signage

September 2007: Joint Agency Freight Office Sign

August 2007: Script Herald Stencil

July 2007: Cash Fare Receipt

June 2007: Men of Maintenance Booklet

May 2007: Cash Refund Check

April 2007: Where's Harry? Boat Race Train Folder

March 2007: The Affair Upjohn

February 2007: Planned Progress Management Seminar Speech Transcript Book

January 2007: New Haven Railroad Lipstick Tissue

December 2006: Happy Holidays from the NHRHTA!

November 2006: New Haven Railroad Razor Blades!

October 2006: 10th Anniversary Broadway Show Train

September 2006: New Haven Industry on Parade

August 2006: Train Yourself to Relex

July 2006: Passenger Station Watering Can

June 2006: Providence Union Station Gate Signs

May 2006: Beverage Stands

April 2006: The Strawberry Special

March 2006: The Electric Locomotive Parade

February 2006: New Haven Union Station Gate Signs

January 2006: EF-3 Logo Plate

December 2005: Happy Holidays from the NHRHTA!

November 2005: Wall Calendars

October 2005: Step Boxes

September 2005: Birthday Cards from George Alpert

August 2005: Honorary Engineer Cards

July 2005: New Equipment Brochures #6

June 2005: New Equipment Brochures #5

May 2005: New Equipment Brochures #4

April 2005: New Equipment Brochures #3

March 2005: New Equipment Brochures #2

February 2005: New Equipment Brochures #1

January 2005: Happy Birthday to the NH Logo!

December 2004: Railroad Telephone Directories

November 2004: Dining Car Department Manuals

October 2004: New Haven Railroad Gate Signs

September 2004: Freight Station Signs

August 2004: Early Menu Covers

July 2004: Menu Covers of the 1930s Era

June 2004: Menu Covers of the 1940s Era

May 2004: The "Photomatic" Photo Machines

April 2004: Menu Covers of the 1960s Era

March 2004: Menu Covers of the 1950s Era

February 2004: Fun On The Train

January 2004: Travel Folders #7

December 2003: Travel Folders #6

November 2003: Travel Folders #5

October 2003: Travel Folders #4

September 2003: Travel Folders #3

August 2003: Travel Folders #2

July 2003: Travel Folders #1

June 2003: The Berkshire Line

May 2003: Small Rectangular Travel Folders

April 2003: Football Trains

March 2003: Children's Dining Car Menus

February 2003: Sleeping Car Service

January 2003: Odds and Ends #6

December 2002: Old Saybrook China

November 2002: Platinum Blue China

October 2002: Grill Car China

September 2002: Diesel Builder's Plates

August 2002: Odds and Ends #5

July 2002: Odds and Ends #4

June 2002: Odds and Ends #3

May 2002: Odds and Ends #2

April 2002: New Haven R.R. Travel Bags

March 2002: Cost Saving Fare Promotions

February 2002: Odds and Ends #1

January 2002: Ladies' Day

December 2001: New Haven R.R. Locks

November 2001: The Streamlined Coaches

October 2001: The Comet

September 2001: Seashore Tours

August 2001: John Held, Jr. and the New Haven R.R.

July 2001: The East Wind

June 2001: The Rail-Auto Travel Plan

May 2001: Advertising Stickers

April 2001: Dietz Hand Lanterns

February 2001: Right of Way Signs

January 2001: Signal Lamps

December 2000: TDI Commuter Schedules

November 2000: To Florida on the New Haven Railroad!

October 2000: Local Schedules

September 2000: Train Service Cancellation Posters

August 2000: The New Haven Railroad Rail Charge Card

July 2000: Beverage Service!

June 2000: The Boat Race Trains

May 2000: Timetable Change Posters

April 2000: New Haven Railroad Station Signs

March 2000: The Key to New England

February 2000: Route 128 Station

January 2000: New Haven Railroad Cigarette Lighters

December 1999: The Dan'l Webster

November 1999: Postwar Travel Posters

October 1999: Modern Dining Car China

September 1999: New Haven Railroad Dining Car Service Pins

August 1999: New Haven Railroad Lapel Pins

July 1999: The 1939 New York World's Fair -- 60th Anniversary

June 1999: On-Train Ashtrays

April 1999: Matchbooks

March 1999: Pilgrim Tours

February 1999: Special Trains of the 1950s and 1960s

January 1999: Ticket Envelopes

December 1998: Holiday Advertising Material

November 1998: New York City Travel Advertising Material

October 1998: Boston Travel Advertising Material

September 1998: The Hurricane of 1938 -- 60th Anniversary

July 1998: The New Haven Goes Back to Cape Cod

June 1998: The 1964/1965 New York World's Fair

May 1998: Official Gifts of the McGinnis Era

April 1998: System Timetables

March 1998: Pre-War Advertising Brochures

February 1998: New Haven Railroad Freight Service Advertising from the 1950s and 1960s

January 1998: The Snow Trains

December 1997: Hotel Montclair Advertisement ca. 1939


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