1935 Logo


The 'image page' is where we put a changing variety of New Haven Railroad photographs and advertising material for you to enjoy. Be sure to check back here often because we plan to refresh these images on a regular basis.

The Rail-Auto Travel Plan

June 1st, 2001

By the mid 1930s it had become obvious that the private automobile was becoming the favored means of transportation for the American masses. The New Haven Railroad adopted a "if you can't beat them, join them" approach during 1939 when it introduced the Rail-Auto Travel Plan. Under the Rail-Auto Travel Plan, New Haven Railroad passengers could make prior arrangements to have a rental car waiting for them at their destination station. The concept was to get people to take the train for the long-haul and then use the rental car to get around the local area once they arrived at their destination city or town. All advertising items from the collection of Marc Frattasio.

Early Rail-Auto Travel Plan Folder From 1939This uninspired piece is one of the earliest Rail-Auto Travel Plan folders produced by the New Haven Railroad. It was distributed during late 1939. The Rail-Auto Travel Plan was administered in cooperation with the Hertz automobile rental company.

By late 1940, the New Haven's PR people had smartened up enough to put the railroad's name on the front of the Rail-Auto Travel Plan folder instead of on the back! This colorful folder also features artwork of one of the New Haven's I-5 class streamlined Hudsons.  The ten I-5s, which were delivered by the Baldwin Locomotive Works in 1937, were the only streamlined steam locomotives ever rostered by the New Haven Railroad. Rail Auto Travel Plan Folder 1940

Late 1940s Rail-Auto Travel Plan FolderThe Second World War's gas and tire rationing forced the New Haven to put the Rail-Auto Travel Plan on hold for the duration. Once the war was over the Rail-Auto Travel Plan came back, as demonstrated here with this folder from 1946. By this time, the I-5 streamlined steamers had been replaced as favored advertising icons by the New Haven's sixty Alco/GE DL-109 diesel-electrics.

The New Haven took the Rail-Auto Travel Plan very seriously and promoted it everywhere imaginable. Here, the Rail-Auto Travel Plan is pitched on the back of a ticket envelope from 1939/1940.Ticket Envelope

Send Your Car By TrainA related service that was offered by the New Haven before the war was shipping your car by freight train to wherever you wanted to go. This service was intended mainly for people who had second homes or who were planning to take extended vacations.


May 2001: Advertising Stickers

April 2001: Dietz Hand Lanterns

February 2001: Right of Way Signs

January 2001: Signal Lamps

December 2000: TDI Commuter Schedules

November 2000: To Florida on the New Haven Railroad!

October 2000: Local Schedules

September 2000: Train Service Cancellation Posters

August 2000: The New Haven Railroad Rail Charge Card

July 2000: Beverage Service!

June 2000: The Boat Race Trains

May 2000: Timetable Change Posters

April 2000: New Haven Railroad Station Signs

March 2000: The Key to New England

February 2000: Route 128 Station

January 2000: New Haven Railroad Cigarette Lighters

December 1999: The Dan'l Webster

November 1999: Postwar Travel Posters

October 1999: Modern Dining Car China

September 1999: New Haven Railroad Dining Car Service Pins

August 1999: New Haven Railroad Lapel Pins

July 1999: The 1939 New York World's Fair -- 60th Anniversary

June 1999: On-Train Ashtrays

April 1999: Matchbooks

March 1999: Pilgrim Tours

February 1999: Special Trains of the 1950s and 1960s

January 1999: Ticket Envelopes

December 1998: Holiday Advertising Material

November 1998: New York City Travel Advertising Material

October 1998: Boston Travel Advertising Material

September 1998: The Hurricane of 1938 -- 60th Anniversary

July 1998: The New Haven Goes Back to Cape Cod

June 1998: The 1964/1965 New York World's Fair

May 1998: Official Gifts of the McGinnis Era

April 1998: System Timetables

March 1998: Pre-War Advertising Brochures

February 1998: New Haven Railroad Freight Service Advertising from the 1950s and 1960s

January 1998: The Snow Trains

December 1997: Hotel Montclair Advertisement ca. 1939

The NHRHTA web site is © 2001 the New Haven Railroad Historical and Technical Association, Inc.
Do you have comments about our web site? Contact the NHRHTA webmaster.
For other NHRHTA questions, check our NHRHTA contacts page.