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New Equipment Brochures #6

July 1st, 2005

The New Haven typically produced some kind of brochure or advertisement for distribution to the public when new equipment arrived on the property, especially new passenger equipment. Here are a few representative examples of publicity material for new equipment dating from the late 1950s. All items from the collection of Marc Frattasio.

EMD The McGinnis administration made plans to re-equip the New Haven with EMD locomotives. These plans specified leasing a fleet of 60 SW-1200s, 120 GP-9s, and 88 FL-9s to replace all diesels and electrics then in service. This ambitious plan was kicked off during the summer of 1955 when arrangements were made to obtain 20 SW-1200s. However, changes in management and finances resulted in the plan being drastically scaled back and modified. During early 1956, the succeeding Alpert administration made arrangements to obtain 30 GP-9s and a like number of FL-9s from GM. This magazine advertisement from the middle of 1956 deals with the New Haven's SW-1200 and GP-9 orders.
This magazine advertisement from 1957 promotes New Haven president George Alpert and his then-recent order for 30 FL-9 diesel-electric-electric locomotives from General Motors' Electro Motive Division. The dual-powered FL-9s were the result of design studies conducted during the Dumaine and McGinnis administrations in an effort to eliminate the locomotive change that took place in both directions at New Haven, CT. Alpert would come to order an additional 30 FL-9s in 1960. FL-9
Lightweight Trains The New Haven ran this full-page advertisement in a number of newspapers across southern New England during the spring of 1957 to promote its new high-speed lightweight passenger trains. Unfortunately, the McGinnis and Alpert administrations had different perceptions of how the new passenger trains were supposed to be operated, which contributed to their failure. The McGinnis administration viewed each train as an experimental testbed and had intended to run each one in extended test service before buying twenty examples of the most successful example. The Alpert administration, however, did very little in the way of testing and rushed each train into regular passenger service. 
Schedule folder for the lightweight trains that was distributed between the spring of 1957 and the early summer of 1958. The front cover of the folder features artwork of the Train X "Dan'l Webster". LWT
LWT The interior of the folder shown above presented artwork of the Talgo "John Quincy Adams" and RDC based "Roger Williams". The trains' schedules were on the back.


June 2005: New Equipment Brochures #5

May 2005: New Equipment Brochures #4

April 2005: New Equipment Brochures #3

March 2005: New Equipment Brochures #2

February 2005: New Equipment Brochures #1

January 2005: Happy Birthday to the NH Logo!

December 2004: Railroad Telephone Directories

November 2004: Dining Car Department Manuals

October 2004: New Haven Railroad Gate Signs

September 2004: Freight Station Signs

August 2004: Early Menu Covers

July 2004: Menu Covers of the 1930s Era

June 2004: Menu Covers of the 1940s Era

May 2004: The "Photomatic" Photo Machines

April 2004: Menu Covers of the 1960s Era

March 2004: Menu Covers of the 1950s Era

February 2004: Fun On The Train

January 2004: Travel Folders #7

December 2003: Travel Folders #6

November 2003: Travel Folders #5

October 2003: Travel Folders #4

September 2003: Travel Folders #3

August 2003: Travel Folders #2

July 2003: Travel Folders #1

June 2003: The Berkshire Line

May 2003: Small Rectangular Travel Folders

April 2003: Football Trains

March 2003: Children's Dining Car Menus

February 2003: Sleeping Car Service

January 2003: Odds and Ends #6

December 2002: Old Saybrook China

November 2002: Platinum Blue China

October 2002: Grill Car China

September 2002: Diesel Builder's Plates

August 2002: Odds and Ends #5

July 2002: Odds and Ends #4

June 2002: Odds and Ends #3

May 2002: Odds and Ends #2

April 2002: New Haven R.R. Travel Bags

March 2002: Cost Saving Fare Promotions

February 2002: Odds and Ends #1

January 2002: Ladies' Day

December 2001: New Haven R.R. Locks

November 2001: The Streamlined Coaches

October 2001: The Comet

September 2001: Seashore Tours

August 2001: John Held, Jr. and the New Haven R.R.

July 2001: The East Wind

June 2001: The Rail-Auto Travel Plan

May 2001: Advertising Stickers

April 2001: Dietz Hand Lanterns

February 2001: Right of Way Signs

January 2001: Signal Lamps

December 2000: TDI Commuter Schedules

November 2000: To Florida on the New Haven Railroad!

October 2000: Local Schedules

September 2000: Train Service Cancellation Posters

August 2000: The New Haven Railroad Rail Charge Card

July 2000: Beverage Service!

June 2000: The Boat Race Trains

May 2000: Timetable Change Posters

April 2000: New Haven Railroad Station Signs

March 2000: The Key to New England

February 2000: Route 128 Station

January 2000: New Haven Railroad Cigarette Lighters

December 1999: The Dan'l Webster

November 1999: Postwar Travel Posters

October 1999: Modern Dining Car China

September 1999: New Haven Railroad Dining Car Service Pins

August 1999: New Haven Railroad Lapel Pins

July 1999: The 1939 New York World's Fair -- 60th Anniversary

June 1999: On-Train Ashtrays

April 1999: Matchbooks

March 1999: Pilgrim Tours

February 1999: Special Trains of the 1950s and 1960s

January 1999: Ticket Envelopes

December 1998: Holiday Advertising Material

November 1998: New York City Travel Advertising Material

October 1998: Boston Travel Advertising Material

September 1998: The Hurricane of 1938 -- 60th Anniversary

July 1998: The New Haven Goes Back to Cape Cod

June 1998: The 1964/1965 New York World's Fair

May 1998: Official Gifts of the McGinnis Era

April 1998: System Timetables

March 1998: Pre-War Advertising Brochures

February 1998: New Haven Railroad Freight Service Advertising from the 1950s and 1960s

January 1998: The Snow Trains

December 1997: Hotel Montclair Advertisement ca. 1939

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